A winning Product Strategy is built on a strong Product Positioning.

Product Positioning is not a marketing activity.

Product positioning is at the core of both value creation and value selling. When done right, It brings alignment between your product and revenue teams.

How can we work together?

Founders

I help startup founders that have reached product-market fit and are scaling their teams in two ways. I help accelerate your go-to-market motions to effectively sell your products. As well as helping you establish product management and delivery processes to build the right products faster.

Product Leaders

I offer coaching and strategic consulting to product leaders in growing companies. I help in all areas of product strategy and management such as setting a product strategy, organization design, M&A, roadmap, and development processes.

Enterprise & Scaleups

I help B2B SaaS companies apply a common language across product and revenue teams. My methodology and playbook strengthen your product positioning and ensure your product strategy, and sales and customer success processes are aligned.